When we first started txtMovies our target customers were doctors offices who were giving movies as a form of patient appreciation. We quickly found out that major universities with large student populations wanted to use txtMovies as a survey incentive. Within the first 9 months of our launch nonprofits were using our service for volunteer appreciation.
If you have a tool that solves multiple problems, spend as much time with your early customers to understand WHY they’re using your product. It may lead to new markets and larger opportunities.