Creating a decentralized marketplace for influencer marketing
Tuesday, January 16, 2018
Socialmedia.market - the first decentralized marketplace connecting social media bloggers and advertisers. Solving major influencer marketing problems it will create new opportunities for content monetisation, community engagement and audience exposure. New ecosystem, driven by blockchain technology and social media token, will simplify marketing interaction between business and influencers. SocialMedia.Market targets one of the fastest-growing markets, Influencer Marketing. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry by the end of 2020. Research shows us, that 92% of consumers are more likely to trust a brand that advertises using Influencer Marketing. More over, it is more cost-effective than paid advertising and leads to more credible brand recommendations. For these reasons, Influencer Marketing has arguably became the most effective long term marketing strategy. Despite the quick growth and development, the Influencer Marketing industry is highly opaque and chaotic with no regulations and an army of agents and scammers. This causing inefficiency in pricing, while agent fees and fraud consume a large portion of the influencer’s revenue and the brands’ marketing budgets. SocialMedia.Market is designed to solve these problems by making Influencer Marketing an accessible, transparent and competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, forming targeted audience exposure and engaging consumers in the most relevant and efficient way. Socialmedia.market will create a new generation of advertising accessible to millions of novice and growing influencers, startups, small and medium businesses.