Mr. Potter

Experimental Fashion Design - Mr. Potter has taken one of the most ancient materials and turned it into wearable artworks

Friday, February 19, 2016

Born out of the blue between a whisky and coke and another one, Mr. Potter is probably one of the most unconventional, ethical and revolutionary brands coming out of the endearing bubble of fashion design. Retrieving the use of ceramics and reinventing its applications, Mr. Potter literally blends nature, experimental fashion and art whit unique ceramic accessories for the coolest men and women. Showcasing meaningful designs and spreading the message of owning our intrinsic diversity, Mr. Potter bow ties, braces and collars bring the Italian handcrafting traditions back to life. With workshops in Napoli and collaborations with local artists, Mr. Potter has set itself apart from the very beginning and brought this whole new concept of wearable artworks into the Fashion Industry. As explained by Vins - the Guru behind the Mr. Potter crew - "ceramic is a totally eco-friendly material. It comes straight from the Earth and when its use is over it returns to it. Ceramic is light, beautiful, practical and incredibly resistant... it can take a wide variety of shapes and forms and it is just a shame that the Fashion Industry got to use everything from plastic to leathers and never thought of a much more sustainable but equally precious materials such as ceramics. With ethics blent right at the heart of the brand and a strong commitment to sustainable practices, the brand has also received the 2015 best ethical fashion brand by Sublime Magazine and produced a fashion film -shortly on air - in collaboration with the Dutch cinematography studio Djojo&Versteeg and the US-based model Dorith Mous. Check them out... and using their own words... Bottoms up and Ceramic ON!