Strength training made convenient and approachable


Thursday, March 17, 2016

Strength training sucks. Well, no. It's really important. But it's also inconvenient. And intimidating. And results are slow to see. And it's hard to know what exercises to do. And so on. LiftUp is fixing this by making strength training more convenient and approachable. We do this by combining smart fitness equipment with a philosophy focused on healthy habits, not 30-day beach body promises. Our first product is LiftUp - the first smart resistance band. It marries the convenience of a resistance band with a companion app that automatically tracks the workout while also providing guided programs. Learn more at


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