illustrio

Editable stock images at your fingertips

Friday, April 10, 2015

Illustrio is the next generation image library. It’s an online tool where users can find images (icons, schemas, graphs, etc), customize them directly inside their browsers (match their brand identity, add their own data) and download them easily. No design skills required, perfect for all print and digital contents. illustrio service stems from the difficulty to find supporting visuals for print or digital projects. Current pain points include: Designer or agencies are expensive and time consuming to make a clear briefing. Plus, the many iteration rounds are usually very frustrating for both sides. Stock image banks offer visuals in their most limiting form of existence: static, set in stone. Their offer has in fact been built for photos and raster images. Images still need to be personalized to be included in communication supports. DIY approaches are laborious and disappointing in terms of final result. This is mainly because it requires skills and softwares to adapt the visuals. Not to mention Google image is stealing. At illustrio, we believe that we’re here to free images from their rigidity. We do so by putting the artists in charge of the creative part of designing and leaving the personal touch in the hands of the users, through our innovative technology. We believe vectors have much more potential, they can be manipulated and customized. illustrio is a tool to unlock images to their full potential turning them into parametric illustrations. Users can here brand the visuals with their own identity in terms of colors and look, and insert their own data, text, and figures in the image. In addition to offering a new class of media, illustrio aims at changing the way people consume visuals with a dedicated tool. From easily finding the right image, customizing it to it’s own look and data, saving it for the right project, sharing the the assets with some colleagues, actually using it within a presentation, .. to finally using it again in an updated look for a similar presentation.