Clara Wine

Clara’s algorithm selects the wines you’re going to love and delivers them to your door every month

Monday, October 30, 2017

Clara is a data-driven, personalised wine subscription service set up by non-experts, helping other non-experts to learn about wine. Clara’s unique algorithm gets to know you, guiding subscribers as they discover their tastes and preferences, each month helping them to try a new and more adventurous selection of wines. Discovering more about themselves in the process without fear of being “shown up” by those perceived to be more knowledgeable.

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