Change

Stop wasting money. Start spending more wisely.

Tuesday, April 26, 2016

Change is helping people fulfill their dreams. We understand human behavior, and we know that for humans it is NOT sufficient to only dream, set goals and reach them - we also must enjoy the journey. Our unique service is based on the concept of changing life with a nudge. Behavioral economics findings show that behavioral interventions served in the form of simple visual/text messages at the right time and place, can have a magical effect on human behaviour. The technology we develop is an Invisible App that links to bank and credit card accounts, analyzes money transactions and discovers improvable financial behavior (symptoms). It then matches those symptoms with behavioral treatments that are executed through smart SMS messages (nudges). We are focused on helping young millennial families (25-35). They are open to trying new ways of improving their financial status, and are constantly looking for simpler, more natural, solutions and they already use texting as their main channel of communication.