Braid

Simple project management built into Gmail

Sunday, July 10, 2016

Almost half of the "work" people do at work is make work: status updates, check ins, finding documents, and so forth. These coordination costs have a network effect - they get exponentially worse as the size and complexity of a team increases. Braid is built to help teams coordinate better where they already do their work - starting with their inboxes. Instead of having a separate solution for deliverables and updates, Braid is always available and highly integrated into teams' existing workflows - meaning that information is more timely, people are better aligned, projects run smoother, and clients and executives are happier.