Messaging
How To Explain Your Startup in One Sentence
Formulas, examples and a worksheet to turn your complex startup into one sentence that people understand and remember.
Value Proposition Canvas: What It Is, Template & Examples
Use the Value Proposition Canvas to turn messy ideas into a clear one sentence message, then pressure test it this week with fast, low lift experiments.
Startup Positioning: A 60-Minute Framework & Examples
Founders don’t lose deals on features. They lose them on framing. Use this framework to finalize your positioning in one afternoon and stop being compared to the wrong thing.