Alex Robb
16 Minimum Viable Product (MVP) Examples
A practical path to pick the right MVP, run a focused 7-day test, and use a scorecard to decide pivot or continue, plus examples and survey insights.
Value Proposition Canvas: What It Is, Template & Examples
Use the Value Proposition Canvas to turn messy ideas into a clear one sentence message, then pressure test it this week with fast, low lift experiments.
Free Trial to Paid Conversion: Benchmarks & The Full Playbook
Move more trials to paid with a simple scorecard, practical upgrade prompts, and a 30 day plan shaped by what 300+ founders told us they need right now.
Press Kit: What Is It, Template & Examples
Create a simple, journalist-ready press kit in under an hour, so when interest hits, you convert it into press coverage.
Startup Positioning: A 60-Minute Framework & Examples
Founders don’t lose deals on features. They lose them on framing. Use this framework to finalize your positioning in one afternoon and stop being compared to the wrong thing.
Product Demo Tips That Close Deals
Win demos by proving value fast, engineering a stable demo environment, and leaving the call with a Mutual Action Plan, not a vague follow-up. This playbook shows exactly how.
How to Run a Discovery Call
Your first calls decide pipeline health. Use this framework, backed by fresh survey data, to consistently surface “level-10” pains, qualify in minutes and leave every call with a concrete next step.
![How to Know If a Startup Idea Is Good [Playbook]](https://www.launchingnext.com/blog/wp-content/uploads/2025/11/how-to-know-if-startup-idea-is-good.jpg)
How to Know If a Startup Idea Is Good [Playbook]
In one week, turn a hunch into a go or no-go decision using customer data and simple math. No code required.
Fake Door Test: A Guide to Quickly Validating Ideas
Learn how to use a fake door test to validate ideas, capture real demand and protect user trust before you build anything.
![How to Identify Customer Pain Points [7-Step Playbook]](https://www.launchingnext.com/blog/wp-content/uploads/2025/10/identifying-customer-pain-points.jpg)
How to Identify Customer Pain Points [7-Step Playbook]
A practical 7-step approach that helps startup teams & founders find real customer problems, rank them by impact, and connect them directly to growth.