As a Marketing Director at a startup, I’ve learned that you need to be resourceful like you’ve never been before in your life. At big companies, you can easily hide your competence behind other colleagues and large advertising budgets. At a startup, you are left to your own devices and you will quickly find out how good you really are.
You will spend countless hours finding anything “free” you can get your dirty hands on. I used to rely heavily on paid research tools when I used to work in advertising agencies, which I no longer have access to.
Forget about hiding behind others, pushing off deadlines, and throwing others under the bus. There is none of that at a startup. As a small team, you need to do whatever it takes to keep the peace. The happiness and cohesiveness of the team is what will make or break your company. Be resilient, be strong, be tireless.