We give tech¬†founders a chance to tell us one thing they learned when launching their startup. Today’s piece of advice comes from Brett Atkin of Tallisto:

One thing we knew but didn’t expect to be so difficult was related to the execution of the idea. We believe we have a great service and knew the marketing end of things would be difficult and time consuming. We grossly under estimated how difficult it would be to get any traction. Great ideas are just ideas without great execution.