AdTriba
AI-Powered Marketing Decisions
Posted Thursday, June 29, 2017
AdTriba is a simple, cross-channel digital marketing management platform on the basis of data driven attribution modelling. It tracks all digital campaign touches, for a holistic cross-channel perspective. With this tracking data and through advanced machine learning algorithms the actual performance of each channel and campaign is calculated and displayed in a dedicated dashboard. These insights allow for cross-channel optimization of marketing ROI.