Monday, February 15, 2016
Boost the News is a content retargeting platform that enables publishers and brands to cooperate in promoting content. Publishers share their articles with relevant brands using the Boost the News platform. Brands then have the possibility to promote the articles through retargeted online ads. Boost the News has unique features for two main types of users: Online publishers come to Boost the News for a new tool to increase traffic and monetize content. They receive a platform that enables them to share their articles with relevant brands (for example, brands that are mentioned in a given article), who then promote the articles. Through this cooperation with brands, publishers increase their website traffic and ensure their articles are read by as many people as possible. They also monetize content, as for every promoted article they gain revenues. Brands, on the other hand, see in Boost the News an opportunity to increase the readership of their branded content. They get a platform that enables them to receive articles from publishers, launch retargeted online ad campaign according to the desired duration and budget, and monitor and measure the performance of the ads. This way, they get more brand visibility and make sure that articles about their brand do not pass unnoticed. They enhance the efficiency of their content marketing efforts with the accuracy of retargeted ads.